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Brisbane City rebrands economic development as "Economic Vitality Office" to focus on local businesses
Summary
Mitch Bull told the Idea Committee the city has rebranded its economic development work as the Economic Vitality Office (EVO) to focus on retaining and strengthening nearly 700 local businesses through outreach, a new website and volunteer partnerships.
Mitch Bull, the city—s economic development director, told the Brisbane City Idea Committee on Dec. 3 that the city has rebranded its economic development function as the Economic Vitality Office (EVO) with a new website, outreach video and a plan to focus on strengthening existing businesses.
Bull said the shift reflects Brisbane—s character as a largely built-out city and a desire to help businesses succeed where they already locate: "For a city of 4,500 people, we have…
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