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District credits social media push and rebranded online academy for enrollment gains
Summary
District marketing staff reported a sharp rise in engagement and applications after rebranding Inland Online Academy; trustees heard data showing social media views in the hundreds of thousands and a projected online enrollment of 200 by month'end.
District communications staff presented a three-month marketing push that officials say is driving enrollment recoveries and stronger community engagement.
The communications lead described a strategy focused on Facebook for community reach, Instagram for student-facing visual content and LinkedIn for professional outreach. Staff said the district's main Instagram account aggregated posts and stories from individual campuses and extracurricular groups to…
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