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Students unveil 'Be the Change' anti-bullying campaign and district rollout
Summary
A student-led multimedia campaign called 'Be the Change' was presented Sept. 29 to Modesto City Schools' board. The initiative pairs student videos with PBIS and character-trait work and includes incentives, a website and social-media promotion to reduce bullying and increase student engagement.
Students and district staff introduced 'Be the Change' at the Sept. 29 board meeting as a districtwide, student-led campaign to reduce bullying, increase belonging and promote positive behavior.
Speakers from the district described the program as aligned with the district vision and PBIS (Positive Behavioral Interventions and Supports). The campaign centers on student-produced video content, monthly character-trait themes, and site-level activities intended to give students agency over school culture. Student representatives Juliana Garcia and Sabrina Tour narrated the keynote video and described…
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