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Neighbors object to planned Washington Square Park signage as Conservancy unveils rebrand
Summary
The Washington Square Park Conservancy presented a first‑time visual rebrand and two types of park signage; residents and committee members raised objections about sign quantity, visibility and the appearance of private branding in the landmarked park. The committee deferred a formal endorsement pending LPC/landmarks committee review and more details.
The parks and waterfront committee of Community Board 2 heard a presentation from Will Morrison of the Washington Square Park Conservancy on a planned rebrand and two small in‑park sign types: entrance‑adjacent logo signs and location banners for named plazas and reading nooks.
Morrison said the Conservancy’s identity is evolving after 13 years and that “most of that really is going to appear digitally, not physically in the park,” but that two sign executions would appear on light poles and near entrances and would require approval through the Landmarks Preservation Commission because Washington Square Park sits in a…
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