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Council upholds Planning Commission approval of Trade Desk renovation despite conservancy appeal

San Buenaventura City Council · February 10, 2026
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Summary

The San Buenaventura City Council denied an appeal from a local preservation group and voted 7–0 to uphold the Planning Commission's approval of Trade Desk's renovation at 507 East Main Street, after hearing arguments about downtown design rules, a requested exception to Main Street entry requirements, and archaeological sensitivity near the mission archaeological district.

The San Buenaventura City Council voted unanimously to deny an appeal of the Trade Desk renovation at 507 East Main Street, upholding the Planning Commission's December approval.

Planning Manager Shana Farley summarized the project and staff recommendation, telling the council the application sought a coastal development permit, major design review, an exception to the Downtown Specific Plan (DTSP) requirement for a principal entrance facing Main Street, and a lot merger. Staff said the project qualifies for a CEQA categorical exemption for existing facilities under CEQA section 15301 and that peer review found the building not eligible for landmark designation, although it had been identified as a contributor to a potential historic district. Because of proximity to the San Buenaventura Mission…

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