Discover Denison website to add integrated event calendar and business pages, board hears

CVB staff and partner representatives told the advisory board that a redesigned Discover Denison website will include an integrated event calendar, editable business pages and enhanced marketing features intended to make local event and business information easier to find.

Jordan, speaking for tourism staff, said the new homepage mockup includes an integrated calendar shared with downtown and other partners and that businesses will have logins to update their own pages subject to final staff approval. "It's going to have an integrated event calendar with downtown's website as well... businesses will be able to update your own pages, too," Jordan said.

Staff described additional website functionality: a directory showing parking, Google Maps integration for business locations, an events calendar with category filters (for example, food events), and a blog section with locally produced content. Jordan said the vendor team plans training for local businesses and staff; a target rollout is mid‑July, though the date could shift depending on vendor pace.

Marketing updates presented to the board included placements in Texas Monthly and Texas Highways for upcoming spring events (Doc Holiday Festival; North Texas Arts Fest) and ongoing promotion for St. Patrick’s Day offers. Donna (Main Street) and Ashley (communications) endorsed the site’s ability to centralize calendars and support downtown promotions.

Staff asked board members to share event information for posting and to accept co‑host invitations for promotional events so partners can help amplify reach.