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Cocoa Beach to explore modernizing Country Club driving range after presentation from operators
Summary
City leaders voted to direct staff to further explore converting the Cocoa Beach Country Club driving range into a modern golf-entertainment facility, following a presentation that cited revenue growth and case studies; commissioners emphasized marketing, climate, staffing and financing questions before any commitment.
Ed Finger, general manager of Cocoa Beach Country Club, asked the commission to support further study of a plan to modernize the club’s driving range into an entertainment-style facility intended to boost revenue and tourism.
Finger told the commission the proposal would "transform our existing driving range into a modern golf entertainment facility that drives revenue, tourism, and long-term sustainability for our community," and cited industry growth and local case studies as evidence of potential returns. Leisure Services Director Andy Sigara introduced the presentation and Brett Naylor, pro shop…
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