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Commission overturns site-plan denial, allowing Myers Automotive to replace monument sign with controlled LED pole sign
Summary
The board overturned a site-plan review committee denial and allowed Myers Automotive to replace a monument sign with a 20-foot pole sign with digital LED components, after the applicant agreed to brightness controls and commissioners concluded the committee’s motion conflated the comprehensive plan with code requirements.
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The Board of Zoning Appeals voted to overturn a site-plan review committee denial of a plan by Myers Automotive to replace an existing monument sign with a 20-foot pole sign that would include a digital LED element.
Luke Latrell, agent for the applicant and principal of Witchaw Sign Company and NextLED, told the board the application meets code and that his client would install brightness controls. “Our client is prepared to meet all existing zoning code regulations for not just the sign and the location, but also the brightness and maintaining and controlling the brightness,” Latrell said.
City staff told the board the sign, as proposed, complies with the Unified Development Manual (UDM) but acknowledged the city’s comprehensive plan encourages phasing out pole signs over time. Several commissioners said the comprehensive plan’s guidance did not override or change what the UDM currently permits. Commissioner Dan Coulson said some of the site-plan committee’s concerns had been redressed by additional technical documentation provided to the board after the subcommittee review.
Commissioners discussed alternatives suggested during the meeting, including moving the sign farther from a nearby tree or adjusting irrigation so sprinklers would not spray the sign. Latrell said the applicant reviewed multiple sign configurations and selected the design that best meets code and the applicant’s maintenance concerns.
After debate over whether the site-plan committee had sufficient documentation when it voted, Dan Coulson moved to overturn the site-plan committee decision. The motion was seconded and passed, allowing the applicant to proceed subject to code compliance and the agreed brightness controls.
A resolution formalizing the decision will be prepared and made available to the applicant within 45 days. Any party aggrieved by the resolution may appeal to district court within 30 days of filing, the board’s notice said.

