Planning commission approves variance allowing larger sign for Retro Alley Arcade

SNOQUALMIE — The Snoqualmie Planning Commission on April 6 approved a variance allowing a larger-than‑normal sign for a new business, Retro Alley Arcade, after staff told commissioners the building's unusual setback reduces street visibility.

Staff report and recommendation

Associate planner Allison Kirk and planning technician Ashley presented the design review and variance request for a permanent flat wall sign for the arcade. Staff cited city code chapter 1775020 (general signs) and 17.35.230 (signs in the historic district), noting the code caps sign area at 20 square feet in commercial zones. The applicants proposed a 43‑square‑foot sign, roughly 53% above the limit; staff recommended approval of the variance based on the building’s significant setback from Falls Avenue, the use of preferred materials (wood), and an approved color palette.

"We decided that due to that significant setback a variance would be justified for business visibility," Allison Kirk said, describing the staff recommendation.

Design details and art accent

Staff also described an accent art piece — a small Pac‑Man symbol — and said they would not count the wooden art element as part of the sign area because it is decorative rather than signage identifying the business. Staff noted the sign uses an approved yellow from the historic‑district palette and that the lighting plan will be reviewed with the forthcoming sign permit.

Applicant presentation and timeline

Applicants Nick and Amy said the arcade is intended as an affordable entertainment space for teens and families, with a rentable party room and snacks. They said construction will start immediately, with a soft launch targeted for mid‑June and a full opening planned for July.

"We're opening an arcade… something for the community," one applicant said.

Commission action

A commissioner moved to approve the variance "as requested"; Commissioner Hurley seconded. The commission voted in favor with no members opposed and the motion passed.

After the vote, staff and commissioners discussed administrative recordkeeping and whether a signed document was necessary; staff said they have a record of approval and will prepare documentation for signature if required.

What this means

The commission's approval allows Retro Alley Arcade to install a 43‑square‑foot sign despite the 20‑square‑foot limit in the code, an exception staff said is narrowly justified by the building’s placement away from the street. Staff will review the final lighting and permit details as the applicants complete the sign permit application.

Next steps

Applicants will proceed with full sign permit submittal and construction permits for their tenant improvements; staff will finalize permit materials and prepare any necessary signature documents to memorialize the variance approval.