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District previews marketing plan for Willow Springs property
Summary
Moses Hall of Moses Hall Commercial and Urban Development LLC presented a marketing strategy for the district'owned Willow Springs site, describing a 2026-targeted outreach using CoStar, LoopNet and Crexi, a data room with Phase I environmental work, and early village engagement to reduce rezoning risk.
Moses Hall of Moses Hall Commercial and Urban Development LLC presented a comprehensive marketing plan to the Lyons Township High School District 204 board for the district'owned Willow Springs property, outlining steps the district will take to attract experienced developers and secure the highest possible offer.
Mr. Hall told the board his firm will rely on developer outreach, national institutional listing platforms and a targeted press campaign to reach qualified buyers. "This is a comprehensive marketing strategy that my firm plans to deploy in order to get as many eyes on this site as possible to secure the highest offer," he said, adding he expects "some movement" in 2026.
The marketing package will include an offering memorandum, a one-page flyer, a dedicated landing page, professional aerial photography and drone footage, and a data room with due-diligence documents such as the Phase I environmental report, title work and site surveys. Mr. Hall noted the appraisal report informed much of the site summary and said site fundamentals—including utilities to the site and a stated no-flood-risk designation—would be highlighted to potential buyers. He also noted the original listing acreage was 75 acres and that one acre has already been sold.
For outreach, Mr. Hall said he will use industry platforms CoStar, LoopNet and Crexi and leverage professional networks (CCIM, Urban Land Institute, ICSC) and social media—especially LinkedIn—to reach land-acquisition teams and institutional investors. He described targeted broker outreach and advanced analytics and mapping to help potential buyers evaluate feasibility.
Mr. Hall urged early engagement with municipal officials: "If we go down the path of rezoning we definitely want to engage with the village prematurely and early on in terms of making sure that it is not a challenge down the road," he said, describing the district's goal to reduce the risk that a buyer's due diligence uncovers zoning or environmental issues that block a transaction.
Board members asked for examples of offering memoranda and data-room materials; Mr. Hall agreed to provide sample documents and past-site examples. No formal action was taken; the preview will inform next steps and follow-up materials the board requested.
