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Fortuna council to place three‑quarter‑cent sales tax measure on Nov. 3 ballot after poll shows fragile support
Summary
After a presentation of polling by EMC Research showing narrow, information‑sensitive support, the Fortuna City Council voted unanimously to place a three‑quarter‑cent sales tax measure on the Nov. 3, 2026 ballot and directed staff to prepare the ballot language and implementing ordinance.
The Fortuna City Council voted unanimously to place a proposed three‑quarter‑cent local sales tax measure on the Nov. 3, 2026 ballot after hearing results of a city‑commissioned poll that showed initial support near the 50% threshold but that rose with informational messaging and fell when opposition arguments were presented.
EMC Research consultant Jessica Psky Sanchez told the council the survey of 200 likely Fortuna voters (conducted Feb. 23–Mar. 5) carried a margin of error of ±6.9 percentage points. She said initial support for the 0.75% measure was about 45%–46%, rose to roughly…
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