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Cowlitz County reviews tourism and Expo Center budgets, advances regional marketing plan
Summary
County staff reported 2025 tourism revenues below budget but bolstered by a $914,000 reserve transfer, outlined annual and biennial tourism grants, and previewed a new regional marketing 'alliance' and consultant-led branding work to broaden attractions beyond Mount St. Helens.
County officials on Monday reviewed 2025 results and plans for the county's tourism and Expo Center funds, reporting that tax revenues fell short of expectations but that a one-time transfer left the tourism fund with roughly $1.4 million in cash.
A presenter noted the 15801 tourism fund collected just under $500,000 of the $590,000 tax revenue budget for 2025, and that a closed cumulative reserve fund contributed about $914,000 in other financing sources. The department has set aside $50,000 annually for a small…
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