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Miami Beach lines up marketing, parking, and temporary concession changes ahead of FIFA and other major events
Summary
City staff outlined cross‑department plans for FIFA/Formula 1 and other summer events — marketing activations, 48 inflatable country soccer balls, business outreach, shuttle/parking coordination, and a proposed May resolution to temporarily allow outdoor broadcast viewing under concession agreements.
The committee reviewed a multiagency briefing on preparations for major sports and cultural events this spring and summer, including FIFA World Cup matches hosted regionally and the Formula 1 Grand Prix.
Marketing and communications plans include a World Cup microsite and citywide activations such as 48 inflatable 15‑foot soccer balls sited across Miami Beach; director Melissa Bertier said the balls will be “15 feet” and will carry a QR…
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