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Gilbert police touts 50-seat academy, 800 applicants after targeted Gen Z recruitment push
Summary
Gilbert Police Department and town recruitment teams said a targeted 50-seat academy campaign reached 800 applicants and yielded a class of 53 recruits, driven by branding, short-form video and early conditional offers; staff said the in‑house campaign cost about $10,000 compared with $200,000 typical outside firms.
Brenda Krosco, public information officer assigned to the Gilbert Police Department, and Commander Rob Fur described a concentrated recruitment effort that produced a larger-than-expected academy class and a deeper candidate pool. The department set a goal to create 50 academy seats and aimed to collect roughly 700 applications; staff said they received about 800 applications before closing the campaign.
Commander Rob Fur said the department used Gen Z market cues — short‑form video, targeted social posts, earlier conditional job offers and steady, personalized outreach — to keep candidates engaged. “We brought people in early so we did not lose them to other agencies,”…
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