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Council approves $30,000 marketing plan to refresh Crookston City branding
Summary
The council approved a $30,000 contract to a marketing firm to produce a strategic communications plan, logo and brand materials; staff said funds are available in the community development printing/advertising budget and community input will be central to the process.
The Crookston City Council approved a $30,000 marketing engagement Nov. 16 to develop a strategic communications plan and refreshed branding for the city, staff said.
Staff described the work as twofold: (1) produce a strategic communications plan after research into resident preferences and (2) develop a refreshed…
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