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Old School Square reports high event attendance, marketing wins and expanded summer campaigns
Summary
Old School Square and DDA staff reported strong March programming (Savor the Avenue, Art on the Square, Dirty Dancing Live), rising social engagement (about 191,000 combined followers) and planned summer marketing including a Brightline co-op campaign tied to the World Cup and three Banwango mobile pass promotions.
Old School Square staff told the DDA that March was a busy month for events and programming and previewed summer marketing plans.
Savor the Avenue: staff said the Savor the Avenue street-dining event seated about 950 guests with 14 restaurants participating and generated $7,000 from restaurant participation fees for the Interfaith Committee for Social Services. The event included a national anthem performance and a judged table-decor contest.
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