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Santa Ana council directs staff to prepare public materials for Measure X after survey shows majority support
Summary
Staff told council that scientific polling showed roughly 63–64% support for removing the local tax sunset after arguments; council voted to direct staff to prepare informational materials and modeling of a budget without the measure, with a 5–2 tally on the motion to advance preparation.
City staff presented survey findings and recommended the council authorize preparation of a public-information package for a potential ballot item known in materials as Measure X.
An assistant to the city manager and a consultant from True North Research reported that the poll completed 623 interviews (phone, text and web), with a margin of error of about ±3.9 percentage points at a 95% confidence level. The consultant summarized results: initial and post-argument measures showed roughly 63–64% support for removing the…
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