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Council approves event readiness package for World Cup and Olympics-era activations
Summary
Santa Monica approved a staff package authorizing negotiated license agreements and code amendments to manage large temporary activations tied to FIFA 2026 and LA28, including a Pier 'Pitchside Club,' a Golden Voice festival footprint, and a 'Nation's Village' plan at Crescent Bay Park, with a 120-day citywide temporary-signage standard adopted for the Promenade.
The City Council on April 14 endorsed a multi-part staff proposal to prepare Santa Monica for major, temporary events tied to the 2026 World Cup and the 2028 Olympic period.
City staff, led by Peter James and the City Manager's office, presented a layered approach: an ordinance to modernize park, beach and sign rules; event-specific resolutions; and enforceable agreements that would allow the city to negotiate detailed operational terms, restoration obligations and financial assurances. The staff…
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