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Coppell shifts Discover Coppell toward in‑house sales with $288,494 budget
Summary
Coppell officials heard a plan to redeploy Discover Coppell from largely paid advertising to an in‑house sales and marketing approach focused on converting digital impressions into hotel nights and visitor spending; staff proposed a $288,494 program budget for 2026–27 and a new tourism sales and marketing manager to work with hotels and meetings planners.
Coppell’s tourism arm, Discover Coppell, told the City Council on April 14 that it will shift from outsourced digital advertising to an in‑house, revenue-focused sales and marketing model aimed at turning online interest into hotel nights and local spending.
The presentation outlined recent performance of Discover Coppell’s previous approach: “over 54 million digital impressions, more than 430,000 clicks, and nearly 400,000 website views,” the presenter said while describing the next…
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