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Pasadena City College’s Women’s Business Center offers free advising, revives Paris Hilton-backed fire‑relief grants

Pasadena in Focus · April 16, 2026
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Summary

Lizzie Okoro Davidson, director of the Pasadena Women’s Business Center at Pasadena City College, described no‑cost advising, workshops and mentorship for entrepreneurs across Los Angeles County and announced the return of a grant program that previously awarded $10,000–$25,000 to 50 businesses affected by January 2025 fires.

Lizzie Okoro Davidson, director of the Pasadena Women’s Business Center at Pasadena City College, said the center provides no‑cost one‑to‑one advising, accelerators, workshops and mentoring to women entrepreneurs and other small‑business owners across Los Angeles County.

Davidson, who said she started in July 2024 and opened the center in October 2024, described services that range from business planning and marketing help to capital‑readiness coaching. “Everyone who comes to the door says, ‘I need money,’” Davidson said, adding that advisers work to identify whether a client needs…

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