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Simsbury Community Media urges donations as subscription revenue falls
Summary
A Simsbury Community Media representative warned that cord-cutting and a move to internet-only viewing have reduced the station’s subscription revenue and urged local donations to sustain programming and education services; listeners were directed to a website and QR code to give.
Representatives of Simsbury Community Media told attendees at the Simsbury Center that the local public media outlet is facing declining revenue tied to fewer traditional television subscriptions.
A Simsbury Community Media representative said the station’s funding “is based on television subscriptions,” and added that “people have been cutting the cord” — a shift the representative said has reduced the station’s revenue despite the outlet making programming available online for free.
“Your donation can make a difference,” the representative said, urging listeners to visit SCM’s website or scan a QR code on-screen to make contributions. The representative framed SCM’s work as community-oriented: preserving local history, broadcasting government meetings and covering school events.
No formal funding decision or municipal budget action was taken during the event. The appeal was a request to the public for support; the transcript does not record follow-up commitments from the town or an announced fundraising target.
