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City expands senior outreach with weekly 'Senior Scoop', TV programming and print magazine
Summary
O'Fallon's communications director described a strategy of weekly e-newsletters, a dedicated senior section, O'Fallon TV morning programming and a quarterly magazine to reach older residents; city staff said they track engagement and will continue adjusting outreach to improve access.
Tony, O'Fallon's communications director, briefed the Senior Resident Advisory Committee on April 13 about several outreach initiatives aimed at seniors: a weekly e-newsletter distributed to about 8,800 inboxes each Friday at 11 a.m., a new regular 'Senior Scoop' section in that newsletter, a 'Seniors at Seven' morning slot on O'Fallon TV, and a quarterly city magazine mailed to roughly 50,000…
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