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Dr. Annie Roberts Elementary seeks refreshed Rocket logo; local vendor offers starter merchandise if district procedures followed
Summary
School leaders presented a proposed refresh of Dr. Annie Roberts Elementary’s Rocket logo after community surveys showed roughly 80–85% support; IDX offered a donation of starter merchandise contingent on the school following Polk County Public Schools’ rebranding procedures.
Dr. Amy Weingart, principal at Dr. Annie Roberts Elementary, presented the board with a proposal to refresh the school’s Rocket logo while keeping the Rockets mascot, saying the design effort sought to create a more modern, colorful identity that better reflects the student body and campus aesthetic.
Weingart told the board the rebranding began last school year with her leadership team and the school advisory council and followed the district’s rebranding toolkit and public‑relations process. “We had overwhelming support,” she said,…
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