Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the School Branding topic
No spam. Unsubscribe anytime.
Dr. Annie Roberts Elementary seeks refreshed Rocket logo; local vendor offers starter merchandise if district procedures followed
Summary
School leaders presented a proposed refresh of Dr. Annie Roberts Elementary’s Rocket logo after community surveys showed roughly 80–85% support; IDX offered a donation of starter merchandise contingent on the school following Polk County Public Schools’ rebranding procedures.
Dr. Amy Weingart, principal at Dr. Annie Roberts Elementary, presented the board with a proposal to refresh the school’s Rocket logo while keeping the Rockets mascot, saying the design effort sought to create a more modern, colorful identity that better reflects the student body and campus aesthetic.
Weingart told the board the rebranding began last school year with her leadership team and the school advisory council and followed the district’s rebranding toolkit and public‑relations process. “We had overwhelming support,” she said, reporting roughly upper‑80s support on surveys and about 83% of respondents recommending adoption of the proposed logo. Weingart said classroom participation was incorporated—teachers helped students review options and record class votes—and emphasized a phased roll‑out to avoid requiring families to purchase new uniforms immediately.
District staff described the design options and an accompanying style guide that lists primary and secondary colors, fonts, and horizontal/vertical logo configurations. Superintendent Hyde and board members praised the emphasis on student voice and the phase‑in approach; Miss Miller thanked staff for clarifying that there would be no immediate campus repainting or mandatory purchases for families.
Staff also reported an in‑kind offer from a local vendor. According to the presentation, IDX, a Polk County company that provides custom branded merchandise, offered a starter donation package—300 T‑shirts, 1,000 pens, a step‑and‑repeat backdrop, a custom table cover and a polo and tumbler for each staff member—if the rebrand follows the district’s formal procedures. Board members said the offer appeared generous but noted the donation is contingent on completing the district’s rebranding process.
If approved by the board, staff said the intention would be to phase the new logo onto campus shirts and other items over successive years so that families are not compelled to replace existing apparel immediately. The board set no final action at the workshop; next steps would be a future consent or action item if the administration places the rebrand on a subsequent meeting agenda.
