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DDA adopts new data platform, reports March downtown spending and previews summer retail campaigns
Summary
Staff described switching to a new analytics platform (Datafy) that provides visitor and credit-card spending data, reported March downtown spending at approximately $10 million, and previewed summer marketing programs including a Love Delray shopping pass and Orchid Giveaway results.
DDA staff told the board on May 11 that the organization replaced its previous analytics tool with a new platform (Datafy) that combines cell-phone visitor data and anonymized card-transaction spending to show where and how much visitors spend in the downtown district.
Staff shared a March snapshot showing roughly $10 million in downtown spending for the month and said March was down 21% from…
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