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Discover Coppell proposes in-house marketing, seeks program funds to boost hotel nights
Summary
A presenter for Discover Coppell told the Coppell City Council on April 14 that the organization will shift marketing in‑house, hire a tourism sales and marketing manager, and open a visitor center to convert digital engagement into overnight stays; staff cited a 2026–27 program budget figure and councilors pressed for KPIs and ROI.
Discover Coppell told the Coppell City Council on April 14 that it plans to redeploy marketing and sales efforts in‑house to increase hotel occupancy and visitor spending.
The presenter described shifting from "passive promotion to intentional revenue generating tourism strategy," proposing a tourism sales and marketing manager to nurture hotel and group relationships, pursue event overflow and group travel, represent Coppell at trade shows, and manage measurable digital promotions. The proposal also includes establishing a Visitor Information and Welcome Center in the Bell Chamber Building as a front door for visitors and to support Old Town activations.
The presentation recapped past paid‑marketing performance—more than 54 million…
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