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Commission reviews H2 Marketing proposal to manage Boomtown Bay Aquatic Center; requests contract for follow-up
Summary
H2 Marketing presented a full-service management proposal and a consulting option for Boomtown Bay Family Aquatic Center; commissioners asked detailed financial and operational questions and requested a formal contract to review at a special meeting rather than take action tonight.
The Burkburnett Board heard a detailed proposal April 6 from H2 Marketing LLC to manage the Boomtown Bay Family Aquatic Center.
Presenters Jimmy Holmes and Steve Vaughn offered two engagement options. The full-service management proposal is a three-year arrangement priced at $84,000 in year one, $90,000 in year two and $96,000 in year three, with a 10% incentive on annual net operating income above a mutually agreed baseline. The alternative is a one-year consulting engagement for $60,000 to provide recommendations and implementation assistance.
H2 Marketing presented revenue and expense forecasts the firm said are achievable with investments in marketing, concessions and some facility upgrades. The presenters projected increases in paid gate admissions from roughly 23,000 to 30,000''3,000 with a modest per-capita fee increase; they forecast concession revenue growing substantially (to about $110,000) if the city installs on-site concession facilities and leverages rental products such as cabanas and season passes.
Commissioners pressed H2 Marketing on expense assumptions (chemicals, staffing and certification), the timeline to open and who would bear capital costs to build concessions. Several commissioners highlighted the park's existing capital needs (sand filters, grates and pumps), staffing and safety certification shortfalls, and the limited marketing budget historically used to promote the park.
No contract was approved. The commission requested a formalized contract for review and scheduled a special meeting to consider the proposal once staff receives a complete contract and circulates it three days in advance to commissioners. Staff emphasized the need to see a final, executable agreement before making a procurement decision.
The presentation and the commission's questions show interest in outsourcing management as a route to increase revenue and reduce the annual subsidy, but commissioners repeatedly stressed the importance of verifying assumptions in the vendor's budget and clarifying capital responsibilities before signing a management agreement.
