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Rye Brook forms communications plan after local paper's closure; committee recommends surveys and phased rollout
Summary
With the closure of a local paper, the village's technology and communications committee is researching blended messaging (Facebook, text, web, newsletters, signage) and recommends resident surveys, PTA partnerships and a phased rollout; trustees discussed funding and a potential $25,000 line item during budget planning.
The village's technology and communications committee told the board it is researching multiple outreach options to replace information previously provided by the local newspaper and to improve resident notice of village events and decisions.
Committee members said options under consideration include text-message alerting, Facebook posts, a blended platform that pushes a single message to multiple channels, standardized community signage and a curated newsletter. Trustees suggested surveying residents (including Winterfest attendees) to learn preferred channels and proposed coordinating with schools and the PTA to reach families. One trustee proposed a larger budget allocation during next year's budget process and suggested a $25,000 line item as a starting point for discussion.
Committee members emphasized a phased rollout rather than immediate implementation, with staff continuing to evaluate costs, vendor offerings and practices used in neighboring municipalities. The committee expects to report back after the survey and vendor-research phase and recommended the board consider a modest budget increase to support community outreach.
