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Green Beexley volunteers map Instagram strategy, brand toolkit and school outreach
Summary
Committee discussed refreshing the Green Beexley Instagram grid, adopting visual-brand consistency, creating an editorial calendar, and piloting short sustainability lessons in classrooms with the high-school environmental club.
Joanne said the committee needs a clearer social-media approach to highlight programs, remove or archive dated posts, and make the Instagram grid easier for residents to navigate. "We need to have some plan where we take down things after they've ended," she said while reviewing the account.
Members proposed a working toolkit with brand assets (expanded color palette, iconography and…
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