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DDA director Sophia Mays defends $130,000 communications plan as finance committee backs budget increase
Summary
The Cheyenne finance committee voted to recommend a DDA FY2026 budget increase that includes a $130,000 communications contract and other line-item boosts; the move drew public criticism and a lone committee no vote over priorities for sidewalks and graffiti removal.
The finance committee on April 21 recommended that the governing body approve an increase to the Cheyenne Downtown Development Authority’s fiscal-year 2026 budget, a proposal that includes a $130,000 communications contract and multiple program expansions.
Sophia Mays, executive director of the DDA, told the committee the adoption-time budget had been $720,450 and that staff now needs additional funds because of expanded DDA activities and increased grant administration. She said a corrected Laramie County grant amount of $10,000 (previously listed as $5,000) and a $92,824 revenue draw from reserves are among the changes staff seeks. Mays described the communications work as a comprehensive branding, website and video package the DDA expects to use to…
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