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Perry High students propose bike-trail signage and advertising plan to boost local business
Summary
Students from Perry High School and the Darling Institute presented a bike-trail signage and advertising concept to the council, proposing paid map listings, brochure subscriptions and trail signs as revenue for businesses and students’ programs; initial fundraising and some Darling Institute infrastructure support were reported.
A team of Perry High School students presented a proposal to the City Council for a bike-trail signage and advertising program intended to help local businesses capture trail riders as customers.
Sterling Angaroth, who said he represents the Darling Institute partnership with Perry, introduced a marketing-student team including teacher Brock Senson and students Andre Carell, Zayen Miller and Lauren Riley. They described a package of advertising products — a permanent map listing (example price cited at $149.99), a brochure subscription listing ($34.99/month example), and a bike-trail sign placement option ($39.99/month example) — and proposed a mixture of one-time purchases and subscription revenue models for participating businesses.
The presenters also described early fundraising and in-kind support: the student group and partners have gathered about $2,600 in cash and in-kind donations and said they still need roughly $4,200 to cover electrical work, lighting, sandblasting and installation for a proposed downtown installation tied to a student project. The Darling Institute offered to cover some initial infrastructure costs if the project proceeds.
"The whole idea would be to have them pay," one presenter said when asked how the signage would be funded, and the team suggested potential uses of proceeds could include support for the students’ Career and Technical Student Organization (CTSO) activities.
Council members expressed support and interest in follow-up, asked students to survey local businesses about appetite and pricing, and encouraged the group to return with more detailed cost and maintenance plans. Students said they viewed the project as both an economic-development tool and a fall-class curriculum project.
What happens next: The students sought council feedback and permission to proceed to the next steps of approaching businesses, refining costs and identifying maintenance plans; staff and council members expressed interest in future updates.
