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Visit Brainer previews 2026 budget, proposes rebrand to 'Visit Brainer Baxter'
Summary
Visit Brainer executive director Mary Divine Johnson reported about $300,000 in 2025 advertising, a preliminary 2026 budget near $500,000 (mostly lodging-tax funded), and plans to rebrand as "Visit Brainer Baxter," add visitor kiosks and expand digital tools.
Mary Divine Johnson, executive director of Visit Brainer, presented a review of 2025 activity and previewed priorities for 2026, including a proposed rebrand and technology investments.
Johnson said Visit Brainer spent about $300,000 on advertising and visitor services in 2025 and is preliminarily budgeting roughly $500,000 for 2026, with…
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