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EDA denies VFW signage request, supports storefront upgrades for Main Drag
Summary
The North St. Paul EDA voted to deny a VFW request for new signage under the façade improvement program, finding the proposal decorative rather than a substantial building improvement; staff and members signaled support for a separate storefront/window replacement application at Main Drag/Sweeties.
The North St. Paul Economic Development Authority voted on April 8 to deny a request from VFW Post 1350 for façade-grant funding for signage and decorative lighting, while signaling support for a separate storefront and window replacement project for downtown businesses.
Community Development Director Ken presented the two applications and told the board staff’s review found the VFW signage proposal did not meet the program’s intent because it appeared primarily decorative. “It would be our recommendation to deny this request,” Ken said.
Board members discussed the grant program’s purpose, with several emphasizing the program is intended to fund substantial, permanent building improvements (windows, doors, weatherization) rather than accessory signs that could leave with a tenant. One member said staff should deny the current VFW submission but allow the post to resubmit if it can demonstrate the sign is an integral part of façade work.
On the storefront application for the Main Drag/Sweeties addresses, staff recommended approving replacement of single-pane windows with insulated units and installing new doors and frames to improve weather resistance and safety. Board members generally supported that recommendation, noting the work would create lasting building value even if tenants change.
A motion to deny the VFW signage portion of the request was moved and seconded; the chair called the question and the board voted to deny the signage application. Staff advised the VFW may revise and resubmit an application showing the sign is integral to a larger façade rehabilitation.
The board did not adopt the VFW signage as eligible under the current façade program criteria and directed staff to communicate denial and resubmission options to the applicant.
The EDA’s action affects two pending façade applications and clarifies that future sign funding under this grant will need to be shown as an integral, structural part of façade rehabilitation rather than a decorative add-on.
The board adjourned at the end of the meeting; staff will notify applicants of the decision and next steps.
