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Terre Haute CVB reports steady bookings, security incidents and $1.4M sales funnel
Summary
A Terre Haute Convention & Visitors Bureau presenter told the Capital Improvement Board that March brought 11 events (about 1,200 attendees), roughly $76,000 in event and parking revenue, and a $1.4 million booked-plus-pipeline for future events; the board discussed security, maintenance and fundraising plans for the Indiana Theatre and museum outreach.
A presenter for the Terre Haute Convention & Visitors Bureau reported to the Vigo County Capital Improvement Board on March operations at the Terre Haute Convention Center, saying the facility hosted 11 events across 12 event days with roughly 1,200 total attendees and about $76,000 in gross event and parking revenue.
The presenter told the board the sales team contracted eight new events in March (about $31,000) and is pursuing 47 active leads worth an estimated $700,000 and roughly 2,000 potential hotel room nights. “Our total funnel is about $1.4 million,” the presenter said, and the bureau has 52 definite contracts on the books, representing nearly 1,800 hotel room nights and about $600,000 in projected revenue.
Why it matters: the center’s ancillary revenue and multi-day bookings drive local hotel room nights and downtown spending. The presenter said confirmed events that include hotel rooms produced an estimated $2.7 million in economic impact for the community when measured by a destination-economics tool used by the CVB.
Board members pressed staff on several operational points. The presenter described two maintenance incidents in March — initials carved into a men’s restroom wall that required spackling and repainting, and a vandalized sign at the west entrance to the parking garage. The center also reported a March 23 incident in which two vehicles raced in the garage; five people were trespassed and citations were issued.
The presenter described stepped-up coordination with campus and county law enforcement and said QR codes were provided to patrol units to improve garage coverage in evenings. The board also discussed the center’s marketing push for spring and summer, including an advertising campaign for the Larry Bird Museum that had generated more than 100,000 impressions and school and camp outreach for summer visits.
Board members and staff discussed grant and capital plans tied to the Indiana Theatre. The presenter said the CIB applied for a $5 million state arts-and-culture grant to create an arts collaborative hub inside the theatre and that the board had committed a $5 million local match; the CIB and a partner (CBB) also plan smaller sign and program funding.
The board asked staff to continue reporting monthly on bookings, disbursements tied to awarded grants, and the convention center’s progress toward its sales targets. The next regular CIB meeting is set for May 27, 2026.
