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Consultants urge West Des Moines to market for business, fix site visibility and create a deal‑closing fund
Summary
Consultants from Newmark presented a 400+ page economic development action plan recommending that West Des Moines shift more of its messaging toward business attraction, improve site readiness and online listing visibility, address utility constraints (notably power), and establish a modest discretionary incentive fund to close deals.
Consultants from Newmark presented the findings of a nine‑month strategic economic development study to the West Des Moines City Council on April 20, saying the city has strong infrastructure and quality of life but must shore up site readiness, listing visibility and incentives to win competitive projects.
Newmark managing director Brian Peterson said the firm produced a 400‑page report and an executive summary that prioritizes actions the city should take over the next decade. "Your work is just starting — this is day one of executing the playbook," Peterson told the council, summarizing the consultants' view that West Des Moines has strengths to build on but needs to change how it competes.
The presentation…
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