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Visit Yosemite: County tourism spending rose to $434.8 million, officials say
Summary
Visit Yosemite told the Board April 21 that direct tourism spending in Madera County rose about 2.4% to $434.8 million in 2025, supporting roughly 4,400 jobs; staff highlighted marketing gains, grants to local nonprofits and a retired executive role to be posted this summer.
Visit Yosemite presented its 2025 year‑end tourism report to the Madera County Board of Supervisors on April 21, saying countywide direct spending reached $434.8 million and tourism supports about 4,400 local jobs.
"434.8 million dollars in total direct spending for tourism in Madera County," the presenter said, and added that direct local tax revenue increased to about $18.4 million while state tax receipts attributed to local visitors were about $20.5 million.
The director outlined the…
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