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Carefree pitches growth plan and Carefree Quarter as potential 20% revenue booster; council urged patience
Summary
Economic Development Director Steve Procoek briefed the council on signage, facade grants, the town‑center circulation plan and progress on the Carefree Quarter, which staff said could boost recurring revenue by about 20% if the right development deal proceeds.
Economic Development Director Steve Procoek told the council the town has advanced several projects intended to increase recurring revenue and enhance the visitor experience.
Steve reviewed the comprehensive wayfinding/sign plan, the facade improvement program, and early‑stage work on the town‑hall site to determine potential uses. He described the Carefree Quarter as the town’s top priority: staff are negotiating with property owners and developers, and he said a correctly executed project could increase the town’s recurring revenue by roughly 20 percent. Steve stressed the council should be patient to ensure the right investor and design are chosen.
He outlined the wider invest‑Carefree promotional program to attract targeted tenants for key sites (for example the old CVS and other town‑center parcels) and to support business retention and education. The presentation emphasized a data‑driven approach: outreach targets, broker engagement, and metrics for response and follow‑through.
No vote or binding decision was taken; Steve said staff will return with more quantitative analysis and a phased timeline as negotiations with developers proceed.
