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Commission discusses Reed Street banner campaign; no funding decision yet
Summary
The commission reviewed a proposed Reed Street banner program to promote sustainability initiatives, discussed safety and scheduling constraints (banners not hung mid-December through March), and explored alternatives including rotating billboards; production cost was estimated at about $500 per banner.
De Pere’s Sustainability Commission discussed Jan. 13 a proposal to install banners along Reed Street to advertise commission initiatives.
Staff reported that parks and forestry do not hang banners from mid-December through March for safety reasons; available months are March, April, September, October and November. Banners would cost about $500 each to produce and would need coordination with the health department because the city typically prioritizes health-department messaging on certain dates. The parks department also noted the Reed Street stretch is heavily booked from May through August for events and college weeks.
Commissioners raised safety and logistics concerns about hanging banners in winter (bucket trucks and icy roadside conditions) and discussed alternative advertising such as short-term rotating billboards (Lamar) if the commission wanted a one-month promotion. No formal recommendation or budget commitment was made; members asked staff to follow up on budget availability, alternate advertising partners and scheduling.
The commission will return to the banner question after staff research on costs and scheduling and if any suitable weeks become available in the permitted months.
