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MAP committee approves waiver of monthly bus‑advertising fees for partner agencies
Summary
The MAP Coordinating Committee voted to waive the monthly fee MAP charges for bus-wrap advertising for partner agencies; partners still must pay third‑party design and installation costs and staff will prioritize paid contracts if demand grows.
The MAP Coordinating Committee voted to approve a staff proposal to waive the monthly fee MAP charges partner agencies that advertise on MAP buses, the committee decided during its meeting.
MAP staff member Cole told the committee that the proposed policy change would remove the city’s monthly fee for partner agencies while leaving third‑party design, installation and removal costs with the advertiser. Cole said roughly half the fleet — about 20 vehicles — currently have no bus-wrap advertising, and staff would prioritize paid contracts if advertising demand rose.
Committee members asked for clarity on eligibility and limits to prevent one partner from using a disproportionate share of available vehicles. Members discussed prior youth design contests and community uses for partner wraps, and several suggested setting per‑agency limits on the number of buses a single partner could wrap.
The committee moved, seconded and adopted the policy change by roll-call vote. Susan (first name stated on the record) seconded the motion; the chair called the roll and the motion carried.
The policy leaves installation and design costs (a single full-wrap installation was described in the packet as roughly $11,000) with the advertising entity and preserves MAP’s ability to prioritize paid advertising when wrap availability is constrained. Staff said they will publicize the program in a way that highlights community engagement opportunities and return with implementation details as needed.
