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Community Health Board approves seven-month cannabis-prevention ad campaign; regional branding contract tabled
Summary
The Community Health Board approved a seven-month 'Speaking of Cannabis' educational campaign under state prevention funds and tabled a larger White Box Marketing contract for regional branding pending additional quotes and input from alliance partners.
The Community Health Board voted to proceed with a Place Based Media advertising campaign focused on cannabis education and youth prevention. The "Speaking of Cannabis" buy will place messaging in high-traffic local locations — including retail points and community sites — for seven months using state grant funds set aside for cannabis and substance-use prevention.
Earlier in the meeting staff had presented a proposed White Box Marketing contract to refresh the Central Minnesota Alliance brand, produce outreach videos and develop templates for regional public-health communications under a State Innovations grant. Commissioners pressed for more local sourcing, multiple bids and clearer linkage between the scope and grant objectives; after extended discussion the board tabled the White Box contract and asked staff to obtain additional quotes and to seek further regional partner input before proceeding.
The board approved the Place Based Media campaign by motion; staff noted the work will be paid from existing state grant project funds targeted to substance-use prevention.
What happens next: Staff will execute the Place Based Media contract and coordinate campaign placement; the White Box marketing proposal will return to the board after additional quotes and regional committee review.
