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Sedona council authorizes parking vendor contracts, asks staff for Lot 5 and employee-parking analysis
Summary
Sedona City Council voted to authorize five‑year contracts under RFP 26‑09 for pay‑by‑phone, pay‑station, enforcement/permits, and occupancy monitoring systems tied to the new Uptown garage and related parking program; councilors directed staff to return with separate analyses on Lot 5 and employee-parking options before charging additional lots.
Mayor Holly Ploog and the City Council authorized contracts on May 12 to implement the city’s Uptown parking management program while asking staff for further analysis on Lot 5 and employee parking.
Deputy City Manager Andy Dickey told the council the program uses a three‑zone rate structure: long‑term parking (garage and Lot 5), short‑term street frontage along State Route 89A, and intermediate surface lots. He presented proposed standard rates of $2.50 per hour for long‑term parking, $4 per hour for short‑term street frontage and a $3 intermediate rate with a dynamic component, and a peak‑season surcharge. “For this facility…we’re proposing a standard rate again of $2.50 per hour,” Dickey said while outlining fee hours and overnight restrictions.
Staff recommended vendors selected through RFP 26‑09: ParkMobile for mobile payment, McKay for pay stations, ParkLoyalty for enforcement and permitting, and SpotGenius for occupancy monitoring. Ian Cooper, the city’s purchasing manager, said the evaluation emphasized experience with high‑tourism environments and third‑party integrations.
Council members debated where to begin implementation. Several councilors supported moving forward with the garage and SR‑89A street frontage but wanted to postpone charging Lots 3 and 4; some also asked staff to hold off on Lot 5 until the city presents a concrete employee‑parking contingency. Mayor Ploog said staff may present both scenarios — one that includes Lot 5 and one that excludes it — at the next hearing so council can weigh revenue and equity outcomes.
The council then voted to authorize execution of five‑year contracts with the selected vendors under RFP 26‑09. The motion to authorize execution was made by Vice Mayor Fultz and seconded by Mayor Holly Ploog; the council voice vote was recorded as in favor (ayes). The authorization covers vendor agreements for the pay‑by‑phone platform, pay stations, enforcement and permitting back office, and occupancy/availability systems.
Staff and several business speakers told council that employee parking and public outreach remain key challenges. Local business representatives and the Greater Sedona Chamber urged the city to consider employer passes, promotional codes, or subsidized flat‑rate programs so workers are not unduly charged. David Key, president and CEO of the Greater Sedona Chamber of Commerce, told council the business community is willing to partner on employer solutions.
Next steps: staff will return June 9 with the formal rate ordinance and additional analysis, and a July meeting is scheduled to present parking optimization, employee‑parking options and a residential permit program.
