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Commission reviews new branding for key events and parking; staff to refine designs
Summary
Communications staff presented proposed branding for Concerts in the Plaza, Fireworks over the Matanzas, and Light Up Night and flagged a need to coordinate with VCB and parking/park-and-ride materials; commissioners provided design feedback and directed staff to continue work.
Communications Director Alissa Whissel presented a first look at a family of refreshed event brands meant to tie together the city’s three signature events — Concerts in the Plaza, Fireworks over the Matanzas and Light Up Night — and to better integrate park‑and‑ride and shuttle branding.
Whissel said the goal is a cohesive set of marks that can be adapted for…
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