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Board hears pitched debate over school logo refreshes and a possible Laurel renaming
Summary
Communications staff presented a district branding framework and multiple schools proposed refreshed logos. Trustees and community members urged more input, especially from parents and students, before changing names or prominent marks such as Laurel’s use of “magnet.”
Brea Olinda communications staff presented a district branding proposal on April 23 and several schools showed mockups for refreshed logos and marks intended to modernize signage across campuses.
Ara Vista proposed a new logo to reflect its AVID focus and dual‑language immersion; staff sought advice on how prominently to display program labels such as AVID and whether to abbreviate dual language immersion. Principal Eric Barentos said the school wanted the mark to signal bilingual programming and college‑readiness in one graphic.
Laurel Elementary’s principal raised a tougher question: the school has used the word “magnet” in its formal name but does not meet all Magnet Schools of America certification standards — notably, districtwide recruiting and transportation. Erica said she wants the school’s name to more accurately reflect programming and suggested "Laurel Academy of Career Exploration." Trustees urged outreach to parents and students before any formal renaming, noting that the "magnet" label had drawn families to the campus in prior years.
At Brea Olinda High School (BOHS) students and staff urged consistent use of the district’s green and gold palette and asked for a clearly defined set of primary and secondary logos so booster clubs and athletics use a consistent mark. Coaches and students preferred a block letter or sport‑friendly mark for apparel and fields; facilities staff said approved marks and pantone/hex color codes would be placed in a coach/booster handbook.
Ed services also proposed a K–12 career‑education identity under the label "Inspired Futures," using a compass/star motif to represent sector pathways and forward progress. Communications staff said the new program mark would be used alongside the district seal so users could quickly identify Brea Olinda CTE offerings.
Trustees asked district staff to gather more input from parents, student leaders and booster clubs and to return to the board with refined designs, color palettes and a rollout plan tied to procurement replacement cycles. No formal logo or name changes were approved at the meeting.
