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Friendswood economic development committee outlines branding, small-business supports
Summary
Friendswood’s economic development volunteers described a new marketing message, strategic planning steps and programs such as a Shop Hop and Small Business Week activities aimed at supporting local retailers and attracting relevant businesses.
Susan Esmond Keys, chair of Friendswood’s Community and Economic Development Committee, laid out the committee’s recent strategic work and a new suite of marketing messages aimed at positioning Friendswood for business growth.
Keys said the committee completed a strategic planning cycle begun in 2021 and that the group distilled interviews, discovery trips and…
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