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Capitola hires demographer, approves $45,000 budget amendment for districting outreach
Summary
The Capitola City Council unanimously approved contracting with National Demographics Corporation (NDC) to lead mapping and public engagement related to a switch to district elections and adopted a $45,000 budget amendment covering consultant and noticing/mail costs; the consultant cap is $35,000.
The Capitola City Council voted unanimously to authorize an agreement with National Demographics Corporation (NDC) to serve as the city’s demographer for the districting process and approved a $45,000 budget amendment to fund consultant work, legal noticing and two translated direct-mail mailers to residents.
Staff told the council that NDC was the unanimous recommendation of the ad hoc subcommittee (Vice Mayor Jensen and Mayor Morgan) after an RFP and interviews; staff said NDC has more than 40 years of experience and local work with nearby agencies. The firm’s proposal includes an interactive online mapping tool, paper…
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