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Senate approves law restricting use of personal surveillance data for individualized prices and wages
Summary
After hours of floor debate and multiple amendments, the Colorado Senate passed House Bill 1210, limiting businesses' ability to set individualized prices or wages based on surveillance-derived personal data while carving out banks, insurers and certain lending activities.
House Bill 1210, a measure to restrict so-called "surveillance pricing," passed the Colorado Senate on May 5 after an extended floor debate and several amendments.
Advocates and sponsors framed the bill as a consumer-protection measure aimed at preventing companies from using intimate personal data'such as browsing history or geolocation'to charge different prices or set wages based on an individual's perceived vulnerability. "Everybody understands that our phones have become an extension of our brains," said Senator Judah during floor debate, describing how personal searches and location data can be repurposed to vary prices for the same product.
The bill's sponsor and floor manager, Senator Weissman, said the text was narrowly crafted with multiple exclusions and safeguards. "This bill has been narrowly crafted," Weissman said, calling it a…
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