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Board reviews sponsorship packet and rebrand to boost Wildcat athletics
Summary
Superintendent presented a draft sponsorship and marketing packet developed with AIU communications that lays out tiered business sponsorships tied to new branding; the board praised the creative design and asked for a prompt launch to support fall athletics outreach.
The superintendent presented a draft sponsorship and marketing packet, crediting 'Miss Mowgli' from the AIU communications team for the initial design, and walked trustees through tiered sponsorship levels aimed at increasing business engagement and revenue for Wildcat athletic programs under the district’s updated brand.
She told the board the packet links the new logo and upgraded facilities to sponsorship tiers that would let local businesses support athletics while raising the program’s profile. Trustees were asked to review the packet and send comments to the superintendent and to Jamie, who holds the link to the draft.
Board member Miss Nobley called the draft a strong starting point and encouraged a quick launch so outreach can begin before the fall season. The superintendent said administration will circulate updated wording in coming days and follow up with trustees for additional comment.
