Ashwaubenon Board tables West Point Center PUD amendment after public-safety concerns

The Ashwaubenon Village Board on April 28, 2026, postponed a decision on a requested second amendment to the West Point Center planned unit development at 460 Marina Lane after members and Public Safety staff raised concerns the proposal’s additional senior-care units could further strain local emergency services.

The PUD amendment from BayMar Holdings (represented by Ted Hunt) would replace previously proposed townhomes and apartments with a mix of senior housing: a 42-unit community-based residential facility (CBRF) currently under construction, a proposed single-story assisted living building, and a 61-unit residential care apartment complex (RCAC) along the river. Staff said Plan Commission recommended denial of the requested amendment because of conflicts with PUD objectives related to housing mix and public-service coordination.

Why it matters: Trustees and Public Safety staff said the concentration of care facilities in a small area produces a higher propensity of 911 calls and an elevated call volume for EMS and first responders. Several board members said they were not yet comfortable approving another senior-care building without additional analysis of public-safety impacts and operational guarantees.

Developer and operator response Ted Hunt, representing BayMar Holdings and GreenWin Development, said engineering and market factors forced changes from the original plan — including subsurface soil constraints that prevented the originally planned 220,000-square-foot building — and that sales issues eliminated market support for the planned townhomes. He described the RCAC/assisted-living configuration as a financially necessary alternative that still provides senior housing options on the site.

Jessica Schmidt, owner and operator of Silverstone Memory Care, told the board her company runs long-standing facilities and described operational policies intended to limit emergency responses. "We have zero turnover in our management team," Schmidt said, emphasizing continuity of managerial staff and onsite nursing. She summarized in-house triage, a partnership with Bluestone Physicians for on-call medical support, transportation vans with wheelchair lifts for non-ambulance transfers and routine hospice/DNR practices that she said reduce unnecessary 911 calls.

Public-safety concerns and public comment Board members and staff cited written Public Safety input and anecdotal experience showing that CBRFs and other care facilities generate a higher-than-average volume of urgent calls. "The propensity of call volume to those specific facilities ... creates a significant burden to public safety," Joel (staff) said, describing the concentration of health-care providers and the village’s blended public-safety responsibilities.

A nearby industry worker, Jennifer Wellhouse, spoke in support of adding RCAC/memory-care capacity, warning that without local placement some residents are being relocated out of the county and away from family; she urged the board to consider unmet local demand.

Board action and next steps After public comment and floor discussion, a trustee moved to table the PUD amendment and direct staff to work with the developer and Silverstone to formalize changes and return the proposal to the Planning Commission for further review. The board voted to postpone the item and directed staff to continue coordination; no final rezoning or amendment was approved. President Kardoskee abstained from the PUD discussion because of a disclosed conflict related to a family connection to a senior-care organization.

What comes next: The developer can work with staff on a revised site plan and return to the Planning Commission and Village Board. The currently approved PUD and its first amendment remain in force if the proposed second amendment is denied or delayed, meaning the developer may pursue alternatives consistent with existing approvals.