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Council directs staff to review communications assessment after consultant urges strategy over volume
Summary
Newman City Council voted unanimously to direct staff and the city attorney to review recommendations from a communications assessment by consultant Nikki Perry, who urged a strategic ‘hub-and-spoke’ outreach model, a dedicated police PIO, and more proactive storytelling.
Nikki Perry, of Nikki Perry Consulting, presented findings of a communications assessment to the Newman City Council and recommended the city shift from producing large volumes of content to a more strategic, collaborative approach that better targets audiences.
Perry told the council the city has "a very strong organizational culture" and a "well established brand identity," but suggested staff move to a…
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