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ELAC maps World Cup activations, seeks hotel input and a community events calendar
Summary
Committee reviewed World Cup activation plans (blogs, watch parties, fan zones), discussed licensing for public screenings, previewed a Port grant‑funded 'Welcome to Our District' activation, and asked staff to aggregate third‑party events and survey hotels to guide marketing and grant priorities.
The ELAC committee used its April 14 meeting to firm up World Cup communications, event support and local promotion plans and to ask industry partners for input.
Staff described how existing marketing contracts will be 'wrapped' to tell the World Cup story—publishing blogs about travel and local itineraries, surfacing third‑party watch parties on the 'Begin at Both' site, and highlighting featured events in email and social campaigns. The city has arranged four campus watch parties with local universities and noted that some large fan zones are…
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